Commercial modeling jobs from verified brands
Commercial modeling jobs are paid shoots where a brand uses your look to sell a product or service: catalog pages, lifestyle ads, packaging, website banners and social campaigns. Unlike runway work, there is no strict height chart. Brands book real-looking adults of every age, size and background, and the rate depends on usage.
- Adults 18+ only.
- Every model is ID and age verified.
- Every brand is a verified, paying business.
01
Commercial work sells a product, not a fashion trend
A commercial shoot answers one question for the client. Does this person make the product look easy, trusted and worth buying? That is why the casting brief talks about "relatable," "friendly," "parent in their 30s" or "office manager type" instead of exact measurements.
Typical commercial bookings look like this.
If you do close-up product work, the hand modeling jobs page covers that niche in detail. Shoots for apparel and editorial looks are on fashion modeling jobs.
- Lifestyle photo shoots for a bank, insurer, telecom or health brand
- Catalog and website images for home goods, kitchen tools and furniture
- Packaging shots where your face or hands sit next to the product
- Short video spots for paid social, cut into 6, 15 and 30 second versions
- In-store posters and point of sale displays
Brands, agencies and in-house studios book commercial models
Most commercial castings come from three places. Brand marketing teams book directly for their own campaigns. Ad agencies and production companies cast for a client and need a shortlist approved fast. In-house e-commerce studios at retailers shoot new products every week and rebook models they trust.
On PostModels, every one of these clients is a verified business that pays a subscription to post castings. That filter matters, because commercial work is where fake "casting directors" ask for upfront fees. On PostModels, clients never ask models for money.
02
Commercial rates depend on usage more than on hours
Rates below are general US market guidance, not PostModels data. They vary by city, client size and experience.
| Job type | Common range |
|---|---|
| E-commerce or catalog half day | $150 to $500 |
| Lifestyle photo shoot full day | $400 to $1,500 |
| Paid social video spot | $300 to $1,200 plus usage |
| National ad campaign | $1,500 to $5,000 or more with usage |
The biggest variable is usage rights. A photo used on one website for one year is worth far less than the same photo on billboards nationwide for three years. A fair commercial booking states the media (web, social, print, out of home), the territory and the term. On PostModels, usage rights are set per casting and written into the booking agreement before anyone shoots.
03
A clean, current profile gets more commercial callbacks
Commercial clients want to see what you look like on a normal Tuesday. Build your profile with that in mind.
- Two or three natural headshots with minimal makeup and plain backgrounds
- One full-length shot in simple everyday clothes
- A smiling shot and a neutral shot, so clients see range
- A short self-tape video where you say your name, city and height and hold a product
- Accurate sizes and measurements, updated every few months
Apply with a short, specific note
Clients skim dozens of applicants. A two-line note that confirms your date availability, your distance from the location and one relevant past job beats a long paragraph. Apply only to castings you can actually do, because no-shows follow you.
Browse open work on the casting board or filter local work on model castings near me.
04
Real commercial clients never charge you to work
Watch for these warning signs on any job, anywhere.
PostModels verifies brands by business email domain or website match, verifies every model's ID and age before the profile goes live, and adds a report button on every casting and profile. The platform is for adults 18+ only, and no nudity or erotic content is allowed.
- A request to pay for a portfolio shoot, a "registration fee" or "training" before booking
- Pressure to move the conversation off the platform right away
- A rate that is far above market with vague details about the client
- Requests for photos that have nothing to do with the brief
05
Apply, get booked and get paid in one place
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1
Create your profile on the Model plan and pass ID and age verification.
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2
Apply to commercial castings with your note, rate and availability.
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The brand shortlists, messages you and sends a booking request.
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You both sign the booking agreement with date, rate and usage rights.
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The client pays the booking through PostModels. The payment is held by the platform and released to your payout account after the job.
The Model plan costs $9 a month billed yearly ($108 a year) or $19 month to month. It includes up to 60 applications per month, a comp card PDF from your profile, an availability calendar and booking contracts. See every detail on pricing.
No. Many commercial clients book freelance models directly, especially for e-commerce, lifestyle and social campaigns. On PostModels you apply to castings yourself and sign the booking agreement with the client.
Usually not. Commercial castings describe a type, such as a young professional or a parent in their 40s, and sizes depend on the product. Each casting lists what the client needs.
In many US markets a half day of catalog work commonly pays $150 to $500, and a full lifestyle day often pays $400 to $1,500. Campaigns with wide usage pay more.
Usage rights say where the client can use your images, for how long and in which territory. On PostModels they are set per casting and written into the booking agreement.
The client pays the booking up front through PostModels. The platform holds the payment and releases it to your payout account after the job.
Your next commercial booking starts with your profile
Build a verified profile, apply to castings from real brands and keep your contracts and payments in one place.
