Hire models for music video shoots with dancers and extras in your city
To hire models for a music video, post one casting on PostModels with the role, look, shoot date, city, call time, rate, wardrobe and usage. ID verified adult models, dancers and extras apply with photos and a short video, you shortlist and message, then book them with a written agreement that covers YouTube, streaming and social cutdowns. Plans start at $49 a month billed yearly, with no agency commission on the model fee.
- Adults 18+ only.
- Every model is ID and age verified.
- Every brand is a verified, paying business.
01
Music video casting usually runs on DMs and hope
Most independent artists, directors and small labels cast music videos the same way: a story on Instagram, a post in a local Facebook group, and a pile of messages two days before the shoot. You get people who look right in a filtered photo, nobody checks their age or identity, half of them never confirm, and the agreement about how the video can be used lives in a chat thread.
That is a real risk on a music video. The video goes on YouTube, streaming platforms, TikTok and Reels, often with paid promotion behind it. If a featured model later says they never agreed to the ad push, or a background extra turns out to be under 18, the release can stall. A casting that collects the facts up front fixes most of this.
| What you need | Instagram and Facebook groups | Agency | PostModels |
|---|---|---|---|
| Adults only, identity checked | Nobody checks | Done by the agency | ID and age verified, adults 18+ only |
| Look and city filters | Scroll and guess | Agency picks a package | Filter by city, height, look, skills and rates |
| Confirmed call times | Chat threads | Through the booker | Booking request accepted on the platform |
| Usage for YouTube, streaming and ads | Rarely written down | Negotiated separately | Set per casting in the booking agreement |
| Fees on the booking | None, but no protection | Agency service fee on top | 10 percent platform fee on bookings paid through PostModels |
02
Featured models, dancers and extras on one casting
A music video often needs three kinds of talent on the same day. You can post them as separate roles on one PostModels casting, each with its own rate and requirements.
Every applicant is a verified adult. Music videos are not cast for minors on PostModels, so you never have to sort out work permits or guardian consent on set.
- Featured model or love interest: the person on screen next to the artist, cast for look, presence and the ability to act a simple story without dialogue
- Dancers: cast for a style (hip hop, commercial, contemporary, heels) and the ability to learn choreography in a short rehearsal
- Background extras: party, club, car meet or street scenes, cast by look and wardrobe, usually for a lower flat rate
- Stand-ins and body doubles: for lighting setups or close-ups when the artist is not on set
- Hand and product talent: close-ups of jewelry, cars, sneakers or drinks that appear in the video
03
How to hire models for a music video in five steps
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1
Write the brief: song and mood, each role, look, wardrobe, shoot date, call time, location or city, rate per role and usage.
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2
Post the casting. Models, dancers and extras who match see it on the casting board and on city pages and apply with photos and a short video.
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3
Shortlist and message. Ask dancers for a 30 second clip in the style you need and confirm availability for rehearsal and the shoot day.
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4
Send booking requests. Each person accepts and signs the booking agreement with the usage you set.
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5
Pay through PostModels. The payment is held and released after the shoot, so nobody is chasing cash at wrap.
Want to see how your casting reads before you pay for a plan? Build a casting preview at /start/brand. If you run castings for several artists, read how casting software handles shortlists and client sign-off.
What to put in a music video casting brief
Clear briefs get the right people to apply and keep the wrong ones away. Put these details in the casting.
- The role and screen time, such as "featured love interest, 4 scenes, no dialogue" or "background extras for a rooftop party scene"
- Look, style and age range from 18 up, such as "streetwear, 21 to 30, comfortable dancing on camera"
- Wardrobe: what you provide, what they bring, and any swimwear or fitted outfits, stated up front
- Shoot date, call time, expected wrap and whether there is a rehearsal day
- City and type of location, such as a warehouse studio in Atlanta or a beach in Miami
- Rate per role, overtime after a set number of hours and whether meals are provided
- Usage: official video on YouTube and streaming, social cutdowns, behind the scenes clips and paid promotion, plus the term
04
Cast where music videos are shot
Most music video work in the US clusters in a few cities, and PostModels lets you cast locally in each of them. See what models are booking in Atlanta, Los Angeles, Miami and New York, or post anywhere else and let local talent find you through model castings near me.
Shooting a lyric video, a remote performance clip or social teasers instead? A remote casting works too. Creators film themselves to your track at home, the same way brands run UGC jobs.
05
How much it costs to hire models for a music video
Rates vary by city, role and usage. Public music video casting notices in the US commonly offer roughly $100 to $500 for a shoot day for featured models and dancers, and less for background extras, with New York and Los Angeles at the top of the range. Bigger label productions, paid ad pushes and long days raise the fee. These are general market ranges, not PostModels data. For a full breakdown by job type, read how much to pay a model.
| Cost item | Who sets it | Typical approach on PostModels |
|---|---|---|
| Rate per role | You, in the casting | Day or half-day rate for each role, stated up front |
| Usage | You, in the casting | Official video and social cutdowns as the base, paid promotion added |
| Overtime and meals | You, in the casting | Written in the brief so nobody argues at wrap |
| Platform fee | PostModels | 10 percent on bookings paid through the platform |
| Subscription | PostModels | From $49 a month billed yearly on the Brand plan |
Our guide to model usage rights explains how each usage grant, from YouTube to paid ads, changes what you should offer.
06
Pick the plan that matches how often you shoot
An artist or director shooting a few videos a year fits the Brand plan: 5 active castings, 15 new castings a month, talent search with every filter, shortlists, messages, booking agreements and payments for one seat. Production companies and labels that cast for several artists and need sign-off from managers usually move to Agency, which adds client workspaces and shareable shortlist links. Compare every limit on pricing or see how contracts and payouts work on model booking.
Brand
One brand hiring for its own shoots
$49 per month
billed $588 yearly Billed monthly
- 5 active castings at the same time
- 15 new castings per month
- Talent search with filters for city, radius, remote UGC, height, sizes, skills, rates, followers and availability
- 10 shortlists
- Bookings, booking agreements and payments in one place
Agency
Agencies casting for several clients
$149 per month
billed $1,788 yearly Billed monthly
- 25 active castings at the same time
- 75 new castings per month
- Unlimited shortlists
- Shareable client shortlist links, view only, no login needed
- 5 seats with roles (owner, producer, viewer)
Studio
Studios and production teams with constant castings
$399 per month
billed $4,788 yearly Billed monthly
- Featured castings at the top of the board and city pages
- 15 seats
- Single sign-on with Google Workspace or SAML
- Audit log of team actions
- Uptime SLA
- Security overview and a DPA available in the panel
Post a casting with the role, look, shoot date, city, rate and usage, then review the verified adults who apply. On PostModels you can also search talent by city, height, skills and rates and message models and dancers who have not applied yet, so you are not limited to whoever happens to see a social post.
In many US cities public music video castings offer roughly $100 to $500 for a shoot day for featured models and dancers, with extras paid less. Paid promotion, long days and big markets raise the rate. On PostModels you set the rate per role in the casting and pay a 10 percent platform fee on bookings.
Yes. Anyone who appears on camera should sign a written agreement that lets you use their likeness in the video and its promotion. On PostModels the booking agreement covers this for each casting and states the media, such as YouTube, streaming, social cutdowns and paid ads, plus territory and term.
Yes. Add each as its own role with a separate rate and requirements, for example two featured dancers and twelve party extras. Applicants pick the role they fit, and you shortlist and book each role separately while keeping the whole shoot in one casting.
Post the casting with your city and radius. Verified models and dancers within that area see it on the casting board and on the city page, and you can filter talent search by city. Atlanta, Los Angeles, Miami and New York have the most music video work, but castings run in every US metro.
Post your music video casting today
Write the brief once, cast verified adult models, dancers and extras by city, and keep call times, usage and payment in one place.
