Hire models for clothing brand photoshoots and lookbooks
To hire models for a clothing brand, post one casting on PostModels with your sizes, shoot date, city, rate and usage rights. ID verified adult models apply within days, you shortlist by fit and look, sign a booking agreement that covers your product pages and ads, and pay through the platform. Plans start at $49 a month billed yearly, with no agency commission on the model fee.
- Adults 18+ only.
- Every model is ID and age verified.
- Every brand is a verified, paying business.
01
Clothing brands need fit, sizes and usage sorted before the shoot
Hiring a model for apparel is not the same as hiring for a generic lifestyle ad. The garment has to fit on the day, the model has to match the customer you sell to, and the photos have to be cleared for every place you plan to use them: product pages, lookbooks, Instagram, paid social and email.
Most small and mid-size labels end up choosing between two bad options. An agency sends a package and adds a service fee on top of the model rate. Instagram DMs are cheap, but nobody checks identity, sizes are guessed from photos, and the usage terms live in a text thread. PostModels gives a clothing brand one casting that collects the facts up front.
| What you need | Agency | Instagram DMs | PostModels |
|---|---|---|---|
| Models in your sample size | Package from their board | Guess from photos | Filter by sizes and measurements |
| Identity and age check | Done by the agency | Usually none | ID and age verified, adults 18+ only |
| Usage for site and ads | Negotiated separately | Rarely written down | Set per casting in the booking agreement |
| Fees on the booking | Agency service fee | None, but no protection | 10 percent platform fee on bookings paid through PostModels |
| Payment | Invoice to the agency | Cash or app transfer | Held and released after the shoot |
Cast by size first, then by look
Sample sizes decide who can shoot your collection. Every model profile on PostModels lists sizes and measurements next to photos and a short video, so you can filter for a size 4 sample, a size 14 to 18 range for an inclusive line, or a 40R jacket before you look at anyone's portfolio. Our pages on plus size modeling jobs and fashion modeling jobs show what models see on the other side.
02
Which clothing shoots you can cast on PostModels
Apparel brands use one account for every type of shoot they run during a season.
If you also need short videos for ads, a remote UGC casting runs on the same account as your studio shoots.
- E-commerce product photos: on-model front, back, side and detail shots on a white sweep, usually 20 to 50 looks in a full day
- Lookbooks and seasonal campaigns: styled looks on location or in a daylight studio, often with two or three models
- Social and try-on video: vertical clips, try-on hauls and outfit transitions for TikTok, Reels and paid social
- UGC from home: creators film your pieces in their own space after you ship the product, through a remote casting
- Pop-ups and launch events: models wearing the collection at a store opening or trade show
03
How to hire a model for your clothing brand in five steps
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1
Write the brief: role, sizes and measurements, shoot date and call time, city or remote, rate and usage.
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2
Post the casting. Models who match see it on the casting board and on city pages, and apply with their sizes and photos.
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3
Shortlist the best fits and message them to confirm availability, measurements and anything they should bring.
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4
Send a booking request. The model accepts and both sides sign the booking agreement with the usage you set.
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5
Pay through PostModels. The payment is held and released to the model after the shoot.
Want to see your casting before you pay? Build a casting preview at /start/brand and check exactly how models will read it.
What to put in a clothing brand casting brief
Strong apparel briefs get applicants who actually fit the samples. Include these details.
- Sample sizes and key measurements, such as "women's size 4 to 6, height 5'7" to 5'10", for a knitwear e-commerce day"
- The look and the customer, such as "warm, natural, 28 to 40, for a sustainable basics label"
- Number of looks, hours on set and whether hair and makeup are provided
- Rate for the model and whether it includes usage
- Usage terms: website and product pages, organic social, paid social, email, print or wholesale line sheets, plus territory and term such as "US, 12 months"
- Wardrobe notes, such as nude seamless underwear or specific shoes to bring
04
How much it costs to hire a model for a clothing brand
In many US markets, freelance e-commerce models commonly charge $300 to $900 for a half day and $500 to $1,800 for a full day with basic usage, with New York and Los Angeles at the top of the range. Paid ads, print, packaging or exclusivity raise the fee. These are general market ranges, not PostModels data. Our guide to how much to pay a model breaks the rates down by city, and model usage rights explains how each usage grant changes the price.
| Cost item | Who sets it | Typical approach on PostModels |
|---|---|---|
| Model fee | You, in the casting | Half day or full day rate stated up front |
| Usage | You, in the casting | Website and organic social as the base, ads and print added |
| Platform fee | PostModels | 10 percent on bookings paid through the platform |
| Subscription | PostModels | From $49 a month billed yearly on the Brand plan |
05
Pick the plan that matches how often you shoot
The Brand plan suits a label that shoots a few times a season: 5 active castings, 15 new castings a month, talent search with every filter, shortlists, messages, booking agreements and payments for one seat. Brands that cast for several sub-labels or work with an outside producer usually move to Agency. Compare every limit on pricing or read how contracts and payouts work on model booking.
Brand
One brand hiring for its own shoots
$49 per month
billed $588 yearly Billed monthly
- 5 active castings at the same time
- 15 new castings per month
- Talent search with filters for city, radius, remote UGC, height, sizes, skills, rates, followers and availability
- 10 shortlists
- Bookings, booking agreements and payments in one place
Agency
Agencies casting for several clients
$149 per month
billed $1,788 yearly Billed monthly
- 25 active castings at the same time
- 75 new castings per month
- Unlimited shortlists
- Shareable client shortlist links, view only, no login needed
- 5 seats with roles (owner, producer, viewer)
Studio
Studios and production teams with constant castings
$399 per month
billed $4,788 yearly Billed monthly
- Featured castings at the top of the board and city pages
- 15 seats
- Single sign-on with Google Workspace or SAML
- Audit log of team actions
- Uptime SLA
- Security overview and a DPA available in the panel
Post a casting with your sample sizes, shoot date, city, rate and usage, then review the verified models who apply. On PostModels you can also search talent by city, sizes and measurements and message models who have not applied yet, so you are not limited to whoever happens to see a post.
In many US markets a freelance e-commerce model commonly costs $300 to $900 for a half day and $500 to $1,800 for a full day with basic usage. Paid ads, print and exclusivity add to the fee. On PostModels you set the rate in the casting and pay a 10 percent platform fee on bookings.
Yes, you need written permission to use the model's likeness in your marketing. On PostModels the booking agreement covers this for each casting and states the media, territory and term, such as website, organic and paid social in the US for 12 months.
Yes. Book a half day for a focused set of hero looks, keep usage to your website and organic social, and shoot e-commerce on a simple white backdrop. Many new labels start with one model and add a second size later as the range grows.
Yes. Post a remote casting, ship the pieces to the creator you book and list the deliverables, such as three vertical try-on videos with raw files. The payment is held until the videos are delivered.
Post your clothing brand casting today
Write the brief once, filter verified models by size and city, and keep the usage terms and payment in one place.
