Hire models NYC brands book for e-commerce, lookbook and campaign shoots
To hire models in New York City, post one casting on PostModels with the role, look, shoot date, borough or neighborhood, call time, rate and usage. ID verified adult models apply with photos and video. Shortlist, message and book with a written agreement before the shoot. The Brand plan starts from $49 a month billed yearly, with a 10 percent platform fee on bookings paid through PostModels and no agency commission on the model fee.
- Adults 18+ only.
- Every model is ID and age verified.
- Every brand is a verified, paying business.
01
Models for hire in New York City with identity, availability and usage settled first
A direct message or a quote request can give you a nice portfolio without the answers a producer needs. A profile does not prove identity, confirm that a person is an adult or hold a call time. Many NYC shoots are tight: a rented studio by the hour, a small crew, a rack of samples. One no-show or one rate argument on the day costs more than the subscription.
Usage causes the other common problem. An organic post, a paid social campaign and a billboard are different permissions. Write media, territory, duration and any exclusivity into the booking before the camera comes out.
New York adds a logistics problem. A model in Queens and a studio in Manhattan are a real commute apart, and a Brooklyn call at 7 a.m. is a different ask than a midday one. Say where the shoot starts and ends in the brief so applicants can say yes with the trip in mind.
| What you need | Social DMs and quote sites | NYC agency | PostModels |
|---|---|---|---|
| Adults only and identity checked | A profile or quote is not an ID check | Agency checks its own talent | ID verified adults 18+ only |
| Filter by borough and look | Search posts and ask each person | Booker suggests available talent | Filter talent by area and look |
| Confirmed call times | Depends on individual messages | Arranged through the booker | Call time stated in an accepted booking |
| Usage written into the booking | Must be arranged separately | Negotiated in the agreement | Usage written into the booking agreement |
| Fees | Terms vary by site and arrangement | Service fee commonly about 20 percent on top, terms vary | 10 percent platform fee on bookings paid through PostModels |
02
Female and male models for hire in NYC for your next production
Cast for the actual deliverable. An e-commerce model has to repeat positions consistently, while a UGC creator has to talk naturally to camera. If you need both, say so and ask for relevant examples. One casting can include several roles, each with its own requirements and rate.
Every applicant is a verified adult 18+. For apparel shoots, include sample sizes and the measurements that affect fit, then confirm them before booking. If you sell clothing, the guide to hire models for a clothing brand shows how to plan a cast around the garments you actually have on set.
- E-commerce and lookbook work in a Manhattan or Brooklyn daylight studio, with garment changes and consistent front, side and back views.
- Street and lifestyle shoots in neighborhoods such as SoHo, DUMBO or Williamsburg, with wardrobe, weather plan and comfort with public locations stated upfront.
- UGC videos filmed at home, with the script, product delivery, recording setup, revisions and delivery format defined in the brief.
- Beauty and hand close-ups, with current detail photos and clear requirements for nails, skin prep and product handling.
- Fitness and activewear shoots, with the movements, equipment and required skills described before anyone accepts.
- Events and activations, with appearance duties, wardrobe, breaks and the expected interaction with guests explained.
03
How to hire models in New York in five steps
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1
Write the brief. Define the role, look, date, borough, call time, expected wrap, rate and usage. Include wardrobe, sample sizes and whether the work covers stills, video or speaking to camera.
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2
Post the casting. Give each role its own requirements so applicants can judge the fit. Ask for current photos and a short video relevant to the work, not only a general portfolio.
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3
Shortlist and message. Compare relevant work, availability and rates. Confirm the trip to your location and any wardrobe requests before choosing talent.
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4
Send a booking request with an agreement. Put the call time, fee, deliverables, usage, overtime and cancellation terms in writing. Each model accepts the request and signs before the shoot.
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5
Pay through PostModels. Payment is held and released after the shoot. Keep agreed changes in the booking conversation so the final payment matches the work everyone accepted.
Build a casting preview at /start/brand and read how model booking handles the agreement and payment. Before shoot day, send a call sheet with the building entrance, freight elevator or buzzer details and an on-set contact. A studio address alone does not tell talent which door to use.
04
Set the borough and call time before booking
Manhattan, Brooklyn and Queens are different travel commitments, and subway delays are part of the plan. Tell applicants where the shoot starts and ends, whether the company moves between locations and who arranges transport during the day. Confirm availability for the full schedule, including time between sets.
When you compare local models for hire, check that the person can reach the location at the required time. For outdoor work, explain changing facilities, shade or cover and how weather changes will be communicated. Filming on public streets or in parks in New York can require a permit, and the Mayor's Office of Media and Entertainment handles film permits for the city. Securing permits and location access is the producer's job, not the model's.
See the model casting calls in NYC page that models see, or open model castings near me to understand how a location-specific brief helps talent find your work.
05
How much does it cost to hire a model in New York
Rates vary by experience, usage and length of booking. Public NYC casting notices and gig sites show anything from about $50 to $300 an hour for freelance commercial and e-commerce work. These are general market ranges, not PostModels data or guaranteed quotes. Agency-represented talent for national campaigns costs much more.
An hourly figure is only a starting point. Confirm any minimum booking, expected wrap and what the fee includes. A studio product shoot for your own website has a different usage scope from paid ads running nationally. Ask about renewals and exclusivity before approving the total.
| Cost item | Who sets it | How it works on PostModels |
|---|---|---|
| Rate per model | Brand proposes, model agrees | State the hourly, half-day or day rate and expected hours in the casting |
| Usage | Brand defines scope, model agrees | Write media, territory, duration and any exclusivity into the agreement |
| Overtime and meals | Brand proposes, model agrees | Set overtime terms, meal arrangements and breaks before booking |
| Platform fee | PostModels | 10 percent on bookings paid through the platform |
| Subscription | PostModels | Brand plan from $49 a month billed yearly |
Budget for crew, studio and wardrobe separately from talent. Do not assume an extra video, a longer day or broader ad rights are included because stills are already booked. Agree on the change first. Read how much to pay a model and model usage rights when setting your offer.
06
Choose a plan for your casting workload
The Brand plan fits a brand shooting a few times a month. It includes 5 active castings, 15 new castings a month, talent search with every filter, shortlists, messages, booking agreements and payments for one seat. A founder, marketing lead, photographer or producer can run the casting from brief to booking in one place.
Agency fits production companies casting for several clients, with client workspaces and shareable shortlist links. Compare the plans on pricing, or visit hire models for the broader hiring workflow. Also casting in California? See models for hire in Los Angeles.
Brand
One brand hiring for its own shoots
$49 per month
billed $588 yearly Billed monthly
- 5 active castings at the same time
- 15 new castings per month
- Talent search with filters for city, radius, remote UGC, height, sizes, skills, rates, followers and availability
- 10 shortlists
- Bookings, booking agreements and payments in one place
Agency
Agencies casting for several clients
$149 per month
billed $1,788 yearly Billed monthly
- 25 active castings at the same time
- 75 new castings per month
- Unlimited shortlists
- Shareable client shortlist links, view only, no login needed
- 5 seats with roles (owner, producer, viewer)
Studio
Studios and production teams with constant castings
$399 per month
billed $4,788 yearly Billed monthly
- Featured castings at the top of the board and city pages
- 15 seats
- Single sign-on with Google Workspace or SAML
- Audit log of team actions
- Uptime SLA
- Security overview and a DPA available in the panel
General market ranges in public NYC casting notices and gig sites run from about $50 to $300 an hour for freelance commercial and e-commerce work. These are not PostModels data. Experience, booking length and usage change the rate, and agency-represented talent for national campaigns costs much more.
You can hire models for a photoshoot in New York through a PostModels casting. Include the role, look, shoot date, borough, call time, rate and usage. Review photos and video from ID verified adult applicants, then shortlist, message and send a booking request with a written agreement.
No, you can hire a model directly in New York through PostModels. Set the brief and rate, review ID verified adults and book with a written agreement. The Brand plan starts from $49 a month billed yearly, bookings paid through PostModels carry a 10 percent platform fee, and there is no agency commission.
Yes, have each model sign a written release or booking agreement granting the usage you need before the shoot. Specify media, territory, duration, paid advertising and any exclusivity. On PostModels, put those terms in the booking agreement so the brand and model agree on how the images and video can be used.
Yes, you can hire female and male models for the same shoot on PostModels. Set out each role, look, wardrobe requirements and rate in the casting, then shortlist and book each model individually. Every applicant is a verified adult 18+, and each booking has its own written agreement.
Post your New York casting today
Set the role, borough, call time, rate and usage, then review verified adult models and book your shoot with the agreement and payment in one place.
